Most websites focus too much on how they can make a profit out of their online business. However, the real experts in website design understand that the only way to make a successful business website is to design it in such a way that it simultaneously provides value to its customers while being impactful.
If you genuinely want to stand out from the websites that populate the internet today, you must focus on making your website feel more impactful. Here are some factors the people at Hartford Web Design Pros do to create an impactful web design.
Mobile Optimization
Before we jump into any prominent design elements, we must address the elephant in the room. Most internet traffic has come from mobile devices, followed by desktops and tablets for the past few years. If you genuinely want to create a meaningful and impactful website for your audience, then it’s a no-brainer to make it mobile-friendly.
Your website should connect your brand with the people interested in the content you have to offer. Since most of them use smartphones, it’s your primary objective to make it easier for them to browse your website through their mobile devices.
Ease of Navigation
How can you help your customers maneuver through your website quickly? By making navigation easier. Easy navigation should be one of your top priorities when creating a website because navigation plays a critical role in your users finding the content, product, or services they’re looking for in the first place.
An Intentional and Balanced Color Palette
Experts say that using a balanced color scheme is as important as publishing content on your pages. With this in mind, you must match the brand’s color and identity with your website’s color palette. Your website must be consistent with your brand, and doing so will make your customers feel like you’re a trustworthy business that can answer their problems with whatever you offer.
However, remember that using too many colors can be visually distracting, so try your best to opt for two to three color options on the website.
Lots of White Spaces
You may overthink white space makes a website dull. Contrary to popular belief, that’s not the case. Most websites utilize a distracting web design, filled with too many unnecessary items and colors. As a breath of fresh air, white spaces can make a website look simple yet attractive and refreshing.
On your website, you can use white spaces as a buffer between the items, such as copy, sidebar, and margins. These spaces help your customers absorb and digest all the information quickly.
Calls to Actions
Call-to-actions (CTAs) help users and customers take immediate action. These buttons or interactions are tricky to place, so you must continuously test what works best for your audience. One proven-and-tested trick is utilizing the F-Pattern users typically use to view a website. With this in mind, you can consider strategically putting your CTAs where they matter most.
Proper Imagery
The use of images has always been a great contributor to the success of web design. If you’re planning to use imagery as a central part of your web design, you must use the right photos. They must appear genuine, authentic, and pleasing to the eye. These images will portray what your company is like and what it stands for, so you better use photos of actual people instead of stock images as much as possible.
Hartford Website Design Pros
Address: 27 Charter Oak Pl, Hartford, CT 06106
Phone Number: +18605165225
